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__**VELEZ's BOOYAHH !!**__

__Week of August 15th, 2011__- Mission/ Vision Statements
** 1. Mission & Vision Statements**

** 3. I learned many that a mission statement is what the company is to live by or what it stands for. A vision statement is what will occur with the company in many years down the road.**

** 4. I found interesting that slogans or statements that companies always have on their product or office building were actually their mission statement.**

** 5. How can you determine whether or not something is a mission statement or just a statement.** **Can mission statemets be changed ?**

VELEZ'S 2nd BOOYAH : )

1. Week 2: Strategic Planning

2. I learned what SWOT was and also how it can make up a company. In addition, each company can have their strengths, opportunities, threats, and weaknesses. All of these components can change from time to time.

3. I found interesting that companies actually use a SWOT to figure out parts of their companies.Before this lesson I never heard of a SWOT or how and why they are used.

4. My question is does each section of SWOT have to have the same amount of information through out the company.

VELEZ'S 3rd BOOYAH : )

1. Week 4:Shareholder Value / Finances

2. I learned that their are several different documents that company use to maintain what they own and what they owe. Each document pertains to a section of the company, but overall contain the same information.

3. Working Capital is what I found to be interesting because I did not know a company depending on what type like a day to day income or a long-term income needed to have either a large or lower amount of working capital.

VELEZ'S 4th BOOYAH : )

//Week 6 - Consumer Trends//

//1.// What did I learn in class this week? Give 2 specific examples. In class this week I learned about trends in society. For example, there are many factors that contribute to how a trend starts and stays afloat for companies and consumers today. Different types of trends that were discussed were gaming, virtual market, and cell phone trends. All these trends contain factors that make up the reason the trend is around. For instance, demographics and consumer's interest play a huge part in the type of trends set in a certain place. For example, with the trend gaming, the producers need to provide games that their targeted age group would take interest in. If they produced only games they considered fun and enjoyable it may not appeal to the consumers eye therefore providing no income for the company. Another example is the virtual market, companies need to think about the type of product they are going to be delievering to their customers house and the distance to get from the pick up and drop off point. Some objects like ice cream could melt or maybe milk could spoil if the pick up and drop off location is a few hours apart.

2. What did I find interesting? Give 2 specific examples. The thing I found interesting is how without society companies would not exist in any which way or form. Without consumers companies would be unable to gain income and their product would just sit on a lonely shelf. Trends set the tone of how a person can live. For example, in many magazines there are articles published about the latest trends in the fashion world. People are the ones who decide what is a trend and what is not. Another example, in the business world many business try to stay up to date on the latest technology. There are many different products that have been created that make life easier nowadays. For example, the surface it is a device where making choices for anything like a house furniture can be at the touch of your finger tips. Ways the surface is used in resturants is that people can place their orders and also pay for their bill literally on the surface. The trends that have become over the year amazes people because things have developed rapidly over the years.

VELEZ'S 5th BOOYAH :) Week 7 - Market Research

1. What did I learn in class this week? Give 2 specific examples. What we learned is class this week is the research performed behind a product. For example, the Hershey company yesterday spoke about how with their product Eat. Think. Smile. they go to local stores or markets and advertise their product. Allowing their customers to try samples and talking to them to see what they thing. Along with that having them fill out surveys. Employees from within the company are standing around taking down information about the potential buyer. Another example is, enthographers they are people who conduct a research to find insight on a customer's reasoning for making a purchase.

2.What did I find interesting? Give 2 specific examples This has been the most interesting week so far! Learning about how much in depth companies truly care about their products and how they are sold is astonishing. My view before this was companies just wanted to get their product out there and to make money. Additionally, I never believed stastistics because I assumed they were made up to make the company look better and to make another look bad. For example, the process described by the Hershey company about how they test to see how well their product will sell if placed on the shelves. There were about four different employees performing different jobs to find out about this one product. Surveys, certain hooks, the way the person held and presented the product were just a few of the things I did not know made a difference. Similiar, to find out that their are Hershey products that do not have the logo or slogan being produced. Many people can be purchasing items without even knowing that it is connected to the famous Hersheys chocoalte products. Mr. Andy and Mr. Michael showed us yesterday with Hershey's product Eat. Think. Smile. It is a Hershey produced product, but the logo is no where on the packaging.

VELEZ'S 5th BOOYAH : ) **Week 8- Market Analysis**

**1.** What did I learn in class this week? Give 2 specific examples. This week in class I learned about how companies analyze data after it is collected and how that information plays in on whether or not they keep a product. For example, companies look at the data depending on the different taste of people from all around the world. If in India, they do not like Twizzlers then they will not produce it, but if they found out that in India they love Twizzlers then they know they can successfully sell and make a profit. Additionally, I learned that the candy started with a simple idea and branchced off into different types of chocolate, hard or soft, and even the way the candy is made. For example, over time candy transformed from little pieces sold individual like the tootsie roll into a candy bar. Over time candy had been innovated and is many different types of ideas today.

** 2. **What did I find interesting? Give 2 specific examples. The thing I found most interesting was how there is candy created for each countries personal taste. I assumed that the candy here in the USA was the same in every other country. Furthermore, I learned that Hershey created a product in Mexico that is sour candy because that is the flavor they perfer. Mexico does receive chocolate, but have different preferences. Similar, in India they do not like the Twizzlers. So Hershey knows that if most of the population does not like the Twizzlers then it will not sell it because it would not make a profit. Each country has their own flavor of life! VELEZ'S 6th BOOYAH : )

(Week 9- Product Development)


 * What did I learn in class this week? Give 2 specific examples.
 * This week in clas there was a lot to learn! The main topic it revolved around was product development.There are many different things that occur before a product can actually be placed in market and ready to sell. For example, ReGen- is it an energy drink that had to undergo many different processes before it could be put on market to sell. A few of the steps included were to find out what the consumers/customers were looking for, how to be able to make the product effiecent based on the wants, and prototypes of the product to have trial runs. All these components play a critical part in whether the product can be a one hit wonder or a success. Furthermore, if I created a product called Go Green and it was a drink I would need to undergo many different elements of creating, testing, and reconstructing before the product could be even placed on the shelf.
 * What did I find interesting? Give 2 specific examples.
 * This week had many different interesting aspects, but the one I found most interesting was being able to "create" our own product. Even though we did not literally make our own product thinking and discussing logistics of the product allowed different thoughts and ideas to arise. We were not limited on what we wanted to do. As a class, we were allowed to express our ideas and inner-thoughts that are rarely heard. For example, where have you ever heard of the idea of a choco-peel. Tollae and James created an original idea; it may never come true, but they still had fun while creating the elements of it. Additionally, personally Meghan and I had fun thinking about different ways to mend the chocolate bar. Being able to design our"own" product gave us a new prospective of how the companies thinking process takes place on a smaller scale.

VELEZ'S 7th BOOYAH : ) Week 10- Trial Production
 * What did I learn in class this week? Give 2 specific examples.
 * The main thing I learned this week was about Deming's points. Deming's points consist of ways to elimnate factors that can cause a business to fail. Additionally, ways that a company can become successful. A point that I learned from Deming is there should be a removal of barriers that prevent workers from taking pride in their worksmanship. This point consist of taking away all the components that can cause a worker to feel discouraged about their work. Another point is, elimnating exhortions from managers like "You can do better" and "Next time work harder." This removes the power from managers to discourage its workers.
 * What did I find interesting? Give 2 specific exmaples.
 * The thing I found most interesting was the tour at the Hershey Company. We saw many different parts of the company that contribute to the final product of the candy. For me, the best part was being able to see departments like the sensory department. I have heard about the process, but I have never actually seen how it is setup. On Thursday, I enjoyed being able to view the setup and actually learn that they do different test. Another example, in the sensory departmenet test ar enot only performed based on if a product will taste good and sell, but how long a product will last on the market. This means how long can it stay on the shelf without going bad or becoming stale. I always wondered how products created a "best by" date or "sell by" date

VELEZ'S 8th BOOYAH:)

Week of October 31, 2011 (Week 11- Branding)


 * What did I learn in class this week? Give 2 specific examples.
 * This week in class we learned all about branding! Branding is n ame, design, or symbol that helps a customer identifity one company's poduct from another. Fro example, Hershey is a brand. When customers see Hershey they think of chocolate. Additionally, another brand is Apple, when people think of Apple they think of the iPod, the iPad, and other "i" devices produced from the Apple company.
 * What did I find interesting? Give 2 specific examples.
 * What I found interesting was how just one little detail of a product can be remembered by the customers. For example, in class we were shown each different letter of the alaphabet created from products names. Just by one letter we could determine what the product was. Additionally, I liked how branding is it has a message for its customers. For example, yesterday in Ms. Maria's presentation she showed us a statement and asked us which company was being read about. Right off the bat we knew the product had been Gatorade. Certain statements or messages conveyed to customers leave an impression.

VELEZ's 9th BOOYAH (:

**Week of November 28, 2011 (Week 14- Special Events)** 1. What did I learn in class this week? Give 2 specific examples.
 * 1) I learned that companies plan special events or ideas to promote their products. Additionally, they part-take in events that already occur and use that event to promote their product. For example, NCAA Final 4 which is held in New Orleans this year, will be one of the events Hershey takes part in. They will have the Hershey Resse's promoted. In addition, the Hershey product is lined up to promote the Spider-Man video. They will sell products that have the Spider-Man logo and picture to also promote the movie along with its candy.

2. What did I find interesting? Give 2 specific examples.
 * 1) The most interesting thing from this week was how the Hershey companies create special events to promote different producs. To begin, tailgating which pertains to the Hershey's smores. They have a van that goes around and has a compartment on the vehicle that the employees can easily make S'mores right from the vehicle. Also, how they link up with movies and promote the movie through their candy. One they developed last year was Iron Man 2. They used the Resse's candy to promote the movie. They created options to win a prize, showed the Iron Man on the chocolate packaging, and created a Resse's commerical based on the main idea of the movie.

VELEZ's 10th BOOYAH (:


 * At the top have this heading: Week of December 5, 2011 (Week 15- Product Safety) **

VELEZ'S 11th BOOYAH (:
 * 1) What did I learn in class this week? Give 2 specific examples.
 * 2) This week in class I learned about product recalls and the policies/precautions taken to make sure there is not problems with the production of an item. For example, when the Hershey Company came and presented they spoke about all the different policies and regulations they have to abide by to make sure the reputation of their company, but also the product. Additionally, for the Product Recall project, Kiara and I did it on the yoyo ball recall that occured in 2003 in both Canada and the UK, but never in the U.S.. The product was recalled because it posed a strangulation threat for young children while performing a trick that caused the elastic string to wrap around their neck.
 * 3) What did I find interesting? Give 2 specific examples.
 * 4) The thing I found most interesting was all the different product recalls that I never even heard of and the different reasons why a product is recalled. For example, the yoyo ball was recalled because it posed a strangulation threat to children, but yet there is a similar product called the yoyo waterball that has not been recalled. The reason being there has not been a report aganist the product even though it is similar to the yoyo ball. Also, a few products that I never knew had been recalled were like Firestone tires and Nestle Toll House Cookies
 * 1) Yesterday was a great experience! It was fun to be able to individually speak with a partner of the commodities team. I learned that there are different people who purchase each part of the chocolate bar. For example, they have poeple who work on purchasing stocks for Cocoa all day and another person who works on purchasing Sugar all day!

VELEZ's 12th BOOYAH (:

1. Product components impact business is many different ways. It helps promote advertisment, provide detail to consumers, and catch the customer's eye. For example, the package of the product. That is the first interaction the customer and product have with one another. If the package is not attractive, provide contents of the product, or appeal to what the customer is looking for it will not be sold.

VELEZ's 13th BOOYAH (:

1. This week we learned about product planning. This occurs before a product ever hits shelf. During this time there are many different levels that a product must grow through before it can be put on shelf and ready to be sold. The part that was astonishing to me was how the product is created about a month ahead, but does not get shipped to the location for about another month. Therefore, when the candy is purchased it is old compared to right off the press.

VELEZ's 14th BOOYAH(: Week of January 23, 2012 (Week 20- Warehousing)

Describe your learning experience from this week. What did you learn? Explain

I learned that warehousing is a crucial part of a business. Without the warehousing, a business can lose a lot of product and money. Warehousing allows a company to separate location based on need and quantity. Each section is separated between different types of sections. For example, how there is fixed location or reserved location. These help the warehouse employees know how and where to place product.

What was fun? Explain

The fun part was when they were discussing the different sections of their warehouse distribution centers. I never knew that there was so much logistics between how and where a product was place. I always just thought this section is for this product and that section is for that product.

What was boring?Explain

The boring part was just sitting there listening to the speakers. I am a hands-on person. I like to experience what they are displaying and speaking about. For me, I need to move around otherwise I am not as alert.

How would you improve the experience? Explain

I would improve the experience by being able to interact every week with what I am being taught. For example, warehousing I would like to be able to see how the inside looks and how all the actions they explained actually look like in person.

<span style="font-family: Impact,Charcoal,sans-serif; font-size: 210%;">VELEZ's 15th BOOYAH (:
 * **<span style="font-family: 'Calibri','sans-serif';">STEP 1 – “How orders are taken” – define / describe each method **
 * **<span style="font-family: 'Calibri','sans-serif';">Taking orders is when a customer would like to purchase a company’s Orders are taken in a variety of ways. The common forms are e-mail, fax, web, EDI, or VMI. E-mail is when the customer sends their purchase in the form of an e-mail from either their company or personal account. The next type of way orders are taken is by fax. A customer can write-up or type and print their order and then fax it to the company they plan to purchase from. Next is the web, the web is used when a customer wants to purchase from a company’s website. For example, a lady is trying to customize a chocolate bar for her Husband on his birthday. She goes onto the Hershey website and finds the item she would like. She then adds it to her cart and once she is done she can purchase the item offline. The information is sent to a warehouse and the warehouse will ship the product straight to her house. EDI is also known as electronic data interchange. It is when a company has software where companies can easily fill out orders and the company they are purchasing and it is all done through the software. ** **For example, Wal-mar would like to order 10,000 pounds of Kit-Kats and Milk Chocolate. They can fill out a EDI and the information would be sent to the Hershey Company.** <span style="font-family: 'Calibri','sans-serif';">Lastly, is VMI also known as Vender Managed Inventory. This program is similar to EDI, but the difference is that VMI **provides certain information to a supplier of the product. The supplier takes full responsibility for maintaining the inventory of the material. This is usually at the buyer's consumption location. For example, Wal-mar would like to order 10,000 pounds of Kit-Kats and Milk Chocolate. They can fill out an EDI and the information would be sent to the Hershey Company.**
 * **<span style="font-family: 'Calibri','sans-serif';">STEP 2 – “Order Entry” – how orders are taken **
 * **<span style="font-family: 'Calibri','sans-serif';">Order entry is the step where the system automatically finds sources, prices, and checks inventory availability. This all occurs based on the ATP program also known as Available to Promise. ATP is in place to make sure that the company can provide its customer with its order. For example, a customer wants to purchase Resses’, the system will check to located the item is in the warehouse and check how much the product order will cost. ATP finds Resses’ in the store and then calculates how much the order is going to cost to the Customer Service representative can let the customer know. **
 * **<span style="font-family: 'Calibri','sans-serif';">STEP 3 – “Management by Exception “- no touch vs. exceptions **
 * **<span style="font-family: 'Calibri','sans-serif';">This step is where the system is supposed to let orders flow automatically unless there is a problem. Without a problem the orders are considered “no touch orders,” but orders that cause problems are known as “exceptions.” Problems that can occur to cause the system to have an exception may have to deal with prices errors, item availability, or special requirements. If the order is stopped for an “expectation” then a worker in Customer Service will work to resolve all the order expectations. Sometimes problems occur and cannot be filled which leads into ATP. For example, a customer places an order on a product that is out of stock in a certain warehouse. The Customer Service worker helps to find where the order can be filled from so the customer can receive what they are asking for. **
 * **<span style="font-family: 'Calibri','sans-serif';">STEP 4 – “ATP” – how orders are planned, split, etc. **
 * **<span style="font-family: 'Calibri','sans-serif';">Orders are planned based on how much a customer plans to receive and how much room a truck or any type of transportation can handle. This step is based on FIFA which solves inventory issues. They have to make sure enough products are being produced to fulfill orders that are being sent through. Each product in this stage fluctuates depending on the product and the season. For example, it is around Easter time and tons of companies are requesting the Resses’ Eggs. The Hershey Company has to make sure that they are maintaining enough within the warehouse to keep up with each of the orders. **
 * **<span style="font-family: 'Calibri','sans-serif';">STEP 5 – “Transportation” – how shipments work **
 * **<span style="font-family: 'Calibri','sans-serif';">Each company and their customers have devised a plan to ship the product out. Depending on the company and their customers the transportation of a product varies. Products can be sent by truck or train. For example, Hershey has customers that live in Canada. The biggest use of transportation that Hershey uses to commute their product to Canada is by train, but a problem can occur because of Spring Thaw. Spring Thaw is when the ground in Canada gets really soft from the snow melting. So the Hershey Company has to make sure that have a planned time that they can send their product and it will arrive safely. There are limits though because the truck can only carry a certain amount of weight. For example, one truck can carry 42,000 lbs., but a customer is trying to have an order shipped that weighs 45,345 lbs. The truck would not be able to take all of that shipment at once. The company would have to split the shipment up between two different loads. **
 * **<span style="font-family: 'Calibri','sans-serif';">Each company and their customers have devised a plan to ship the product out. Depending on the company and their customers the transportation of a product varies. Products can be sent by truck or train. For example, Hershey has customers that live in Canada. The biggest use of transportation that Hershey uses to commute their product to Canada is by train, but a problem can occur because of Spring Thaw. Spring Thaw is when the ground in Canada gets really soft from the snow melting. So the Hershey Company has to make sure that have a planned time that they can send their product and it will arrive safely. There are limits though because the truck can only carry a certain amount of weight. For example, one truck can carry 42,000 lbs., but a customer is trying to have an order shipped that weighs 45,345 lbs. The truck would not be able to take all of that shipment at once. The company would have to split the shipment up between two different loads. **

<span style="color: #ff0053; font-family: Impact,Charcoal,sans-serif; font-size: 280%;">VELEZ'S 16TH BOOYAH (: Week 23: Public Relations
 * 1. In 5 - 7 sentences, describe your impressions of PR and how it differs from advertising. Which method of communication (PR or Advertising) interests you the most? Why?**
 * **My impression of PR is it a very damnding, but well paid off job. I do not mean paid off in as money, but the end result of your work is a prized treasure. After the presentation yesterday, PR looks like it is such a fun and outgoing job. A worker cannot be narrow-minded or serious all the time. They need to be able to branch out and have out of the box ideas. Advertising is just being able to plaster a product on a billboard or creating a commerical to reach customers on a non-hands basis. PR interest me most because it is more hands on with the customer. Also, it is more intriguing and interesting to be involved with. PR workers have the opportunity to create ideas of how the product can be held as promotions and also work with famous people who are being the face of the product!**

<span style="color: #751294; font-family: Impact,Charcoal,sans-serif; font-size: 230%;">VELEZ'S 17th BOOYAH (: In 5 - 7 sentences, describe your impressions of Advertising. What did you like about it? Would you consider a career in advertising? Why? Why not?
 * My impressions of Advertising was that it is not as easy as I thought it would be. There is a lot of work that plays into just a 15 second commerical airing. I liked the different ways they come up with ideas for commericals or other advertisments. I would have never thought of the idea of having people who are left-brained come up with the ideas for the advertisments. I would never consider a career in advertising because there is to much work behind one project that does not even seem that big. The logistics part would make me withdraw from creating the advertisment.

<span style="color: #fd87d5; font-family: Impact,Charcoal,sans-serif; font-size: 250%;">VELEZ's 18th BOOYAH (:
 * 1) Topic of the Day / Week: Week 25 - Product Placement
 * 2) What did I do in class today (or this week)?
 * 3) This week I learned about **Product Placement**. Product Placement is the location of where a product is placed on a shelf. Each product has a shelf designed for its targeted audience.
 * 4) What did I learn?
 * 5) I learned that different types or boxes or packaging styles are created to attract different age groups. For example, kids cereal boxes are created with wamr colors and use neon lettering to get their attention. Meanwhile, adult cereals use more of an earthy tone.
 * 6) What did I find interesting? Explain.
 * 7) The thing I found interesting was how the business uses different techniques to actually figure out how companies should place the companies product in their store. For example, the Hershey company uses a system called the Plan-o-gram system. The system is a software that provides the ability to accurately track and plan item shelf placement.
 * 8) What questions do I still have about what I learned?
 * 9) I do not have any questions. I feel completely comfortable with the concept and the presentation cleared up any questions that I had pertaining to the Hershey Company and their prodcu placement.

<span style="color: #ff6000; font-family: Impact,Charcoal,sans-serif; font-size: 240%;">VELEZ's 19th BOOYAH(: This week we learned product placement. This was a very interesting unit because I never thought about all the logistics and thinking that went behind just setting up a display case or placing a product in a certain location. I always wondered how stores would know where to place different products. The most interesting thing was how the marketers create the display case to be create in 2 minutes. If it takes longer than 2 minutes to construct they have to go back to the drawing board. Another interesting fact that I learned was that 33% of sales are made from the cooler. I thought less would be made because usually the cooler is all the way in the back. Likewise, how the way the cooler door open plays a part in what a consumer could buy next because of the direction the consumer will than go after getting their item.