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**1.Week of August 15th, 2011 - Mission/Vision Statements**
3. I learned that there is a difference between mission and visions. The mission is why do what you do and the vision is how. 4. What I found that was interesting was that businesses can fail because they are not staying true to their visions. 5. How can it be applied to other concepts of life? How of the business depends on this alone?


 * 1) Topic of the Day / Week: **Week 2: Strategic Planning**
 * 2) What did I learn in class this week? Explain
 * 3) What did I find interesting? Explain.
 * 4) What questions do I still have about what I learned?

The topic of the week is Strategic Planning. In class this week I have learned that a business is not just opened it goes through stages like we do in life. "Developing a strategy,Vision and Business Mission" is the same thing as "Understanding the Situation". This is similar to when your young and your just beginning to walk. And then you grow all the way up until "Evaluating the Results". Adulthood. Its great to admire the hardwork you have done to survive life and now the Business can stand on its own. I have found that when you are number one amongst other competitors you have to carefully try to stay ahead interesting because I somewhat knew that businesses change their look for the fact that they are trying to bring in more age groups or innovate themselves. My question is is there a procedure they must follow in order to plann out anything?


 * 1) Topic of the Day / Week: **Week 4: Shareholder Value / Finances**
 * 2) What did I learn in class this week?
 * 3) What did I find interesting?
 * 4) What questions do I still have about what I learned? One question I still have about the Hershey company is what are some other opportunities that you have that we don't know?

I learned that the definition of things you own are called assets. The opposite applies for the liabilities because these are the things you owe to someone or something.What I found interesting is the point of how balance sheets work with trying to keep track of monetary values. On there it has some recievables and payables of where the moneys is coming and going to. Im still not sure what the dividends are. To whom and what do they go towards in the business.

Week #6 What did I learn in class this week? Give 2 specific examples. What did I find interesting? Give 2 specific examples.

I learned about demographics this week. Demograghics are data used to determine what kinds of things people would most likely like based on their population, race or ethnic group. We talked about with our guest speaker that they have used deomgraphics to pin point how exactly they will present a product. eg. opening wrappers or bagged foods. We alos talked about how people could use it to talk about the education which leads to money and how much they could have. What I found interesting is the future technology. As we looked at it and its purposes it goes to show that we are growing rapidly with the technology. One thing that was dicussed was the umberella that had some device in which it could tell the wheather's forecast and would alert the owner to pick it up. The other thing was the fact that cell phones are taking the spot of wallets and keys. More and more we are having the ability to use apps. to pay bills and open doors. This is what I found interesting with this weeks topic.

Week of October 3, 2011 (Week 7 - Market Research)
 * What did I learn in class this week? Give 2 specific examples.
 * What did I find interesting? Give 2 specific examples.

I learned a lot this week. I learned that companies usually get their information from surveys and they use them to alter the likes or dislikes of their new product. They also had a process to get the actual product out to the market. To follow that procedure could take up to 6yrs and could cost a million dollars from start to finish. What I found interesting is how they can test people of what they REALLY feel by going through what I believed was referred to as MRI scanner (brain analysis). This showed them favorite parts of eating food because they noticed the brain's excitment once it got to a particular spot. I also found and liked how the specialized people were able to figure out your reaction because of a single muscle in face that is hard to control.

Week of October 10, 2011 (Week 8- Market Analysis)
 * What did I learn in class this week? Give 2 specific examples.
 * What did I find interesting? Give 2 specific examples.

I learned that the legendary products are called Icon Products. This particular name is used for explaining how the products image is known all over the world. I also learned that the complimentary brand is more or less two things that go together and are related.What I found interestiong was how you have to be careful when your testing things. This is imporntant because any little thing could be seen as disrespectful or ignorant in that particular place. Another interesting point is the responses to the product once Mr. Ed Martin got a chance to test it on an Indian man. It was funny when he said that he was twirling the twizzler for a while before he tasted it.

Week of October 17, 2011 (Week 9- Product Development)
 * What did I learn in class this week? Give 2 specific examples.
 * What did I find interesting? Give 2 specific examples.

What I learned this week was the process of getting a product developed. Eventhough he mentioned that about 95% of products fail hit me when someone said then why you do companies do so much research and preventional steps when it is most likely to be unsucessful anyway. I also learned that this is what they call the method of anything new coming to the market.I found that the pacakaging of foods is interesting. He said that there is a chemical that they spray on the inside to sanitize and somehow it dries up and the package is clean. Another interesting point that was brung up it the session was the different between the two products. They were essentially the same but the consistency of one was a little lumpy. While the other was really smooth and creamy.

Week of October 24, 2011 (Week 10- Trial Production)
 * What did I learn in class this week? Give 2 specific examples.
 * What did I find interesting? Give 2 specific examples.

I learned the process of getting a product made on a small scale. The importance of using a small scale is to make sure nothing goes wrong before you take action with the actual system. used a example of a prototype of rockets. We all know that rockets cost millions of dollars and it would be a waste to find out nothing will not work. Another thing I learned this week is they have a room where they have food critics and they assess the products/ He told us that they have frozen peanut butter cups and peanut butter cups that sat out for a while. They tried to decipher which was which. What I found out which was interesting was hard candy a soft candies are essentially the same but they are just in different forms of crystalization and consistancy. The building was bigger than I thought. The guide walked us through the steps the candy has to undergo.They had many rooms with machinery from different places like Germany and Poland to make the chocolate, hard candies. In one stuck out to me, it was the room where they had exactly the same appliances only to see if they can be made on gas and electric stoves.

Week of October 31, 2011 (Week 11- Branding)
 * What did I learn in class this week? Give 2 specific examples.
 * What did I find interesting? Give 2 specific examples.

This week I learned about brands. They say that you have to be consistant with your brand so that people wont be confused about your misleading purpose. On the other hand brands like Gaterade has done a great job with presenting themselves to the people of athletes to reenergize their bodies. With Maria she show us the two parts of of business and how it could be viewed as STRONG or weak.The interesting point I found was the fact that when people trust the company they are more likely to try something new because they feel safe with what they already put out in the market. Another interesting point was when they said that you not only have to worry about your category of specialty but others that are closely related to your product. It made sense because its a matter that there is candy out in the market but which would you prefer.

Week of November 28, 2011 (Week 14- Special Events)
 * What did I learn in class this week? Give 2 specific examples.
 * What did I find interesting? Give 2 specific examples.

This week we learned about marketing and advertising to speacial events. We talked about sponsoring other people that stores and organizations use to get customer loyalty or to even just make a movement. I also learned that verb was doint their National project to get kids to stay active. It was nice to see that the ball travel all the time which means many kids were using the ball to get out and play. What I found interesting was when you look at these events its basically a celebration the company is having and everyone is invited. Specifically the Hershey KissMobile, they had a purpose in driving it around which was to explain to ordinary people how the chocolate is made. In addition they also had a flag in which people could sign for a dollar. That was pretty interesting because they were also given out coupons for McDonalds. The other is when big companies can help smaller companies and it positively impacts them all around. People will see that you are relevant and continue to invest in your business.
 * Week of December 5, 2011 (Week 15- Product Safety) **
 * What did I learn in class this week? Give 2 specific examples.
 * What did I find interesting? Give 2 specific examples.

In the Product Safety unit we learned the ins and outs of recalling. Recalling is mostly due to the potential danger it could impose. For example I researched the recall that Abbott did with Similac. The voluntary recall was becasue they found a small beetle in the powdery formula. As an affect they were expected to lose 100 million dollars because families were not feeling safe with purchasing the product after they knew what was going on. The other example was a yo-yo ball. They investigated many children strangling themselves because of the string wrapping around their necks. An interesting thing from class this week was when they talked about the Hershey Co. having recalls. I didnt know it was that many times they had recalls. And its amazing how customers continue to be loyal. Another was the reinactment of a real life recall. I was excited to hear my name in the demostration. ( Tollae Toffee) It showed us how the recall could unfold. And how people are checking to make things are running smoothly.

Week of December 5, 2011 (Week 16- Product Components)

This week we went to the Hershey Site. There we learned the process of how they make the chocolate because as we know most of the cocoa beans are from Africa. My experience was great and several of my classmates and I asked the Head of Commodities why there is child slavery. He really could not answer because he said they are their own people and we cant do anything to stop them besides setting up classes to help the overall understanding of the farming business.
 * ** At the top have this heading: Week of December 5, 2011 (Week 17- Packaging) **
 * What did I learn in class this week? Give 2 specific examples.
 * What did I find interesting? Give 2 specific examples.

This week we learned about Packaging. The person who came in was very entertaining. He showed us how people will buy a product for the package it is in. If it looks nicer that the others than more people will be willing to spend more the product. He also told us that he is not in the department where they can chose the color of the package they just say that it essentially looks ok. What I found that was interesting was the fact that we spend 59 seconds in a single aisle which makes very important that the packaging stands out to the eye. Another interesting finding was the point he made about the suing of dove for trying to borrow the colors of the Hershey product Reese's Cup. ( Brown & Yellow)


 * ** At the top have this heading: Week of December 5, 2011 (Week 18- Product Safety) **
 * What did I learn in class this week? Give 2 specific examples. 6 bil comp, palmyra dist. cnt of their 10
 * What did I find interesting? Give 2 specific examples.

This week we learned about forecasting more specifically make to stock and distribution. There were two guys that informed us about the business. The forecasting process is trying to guess off of the current amount of profits and get the specific amount later. Make to stock is an example of the forecasting. What I found interesting is the business is a 6 billion dollar company. It is hard to wrap your head around the money. Another interesting fact is Palmyra has the largest distribution of their 10.


 * 1) ** Week of January 16, 2012 (Week 19 - Production) **
 * 2) What did I learn in class this week? Give 2 specific examples.
 * 3) What did I find interesting? Give 2 specific examples.

This week we went to the Reese Plant. There we had a brief background of how things operated and fascinating history. What I found interesting was H.B. Reese invented the Reese Cup because he saw that Mr. Hershey was making a living off of chocolate also. We also learned that the plant was often under construction up until 1985. During the tour the workers gave a more description of how chocolate is made bette than the Chocolate World does. It was more fun to see the actual process go on as they explained a little more. Another fact was that the plant can produce 25 MM Reese Cups and 9MM KitKats in one day. Before I came to Hershey, I used to wonder how do they make this chocolate so good? But now that I have made it through the tour I have a better understanding of it.


 * 1) ** Week of January 23, 2012 (Week 20- Warehousing) **
 * 2) Describe your learning experience from this week. What did you learn? Explain
 * 3) What was fun? Explain
 * 4) What was boring?Explain
 * 5) How would you improve the experience? Explain

For our trip we went to EDC#3. This week I learned that after a company like this is making product in bulk that it will have to have a place where it can set the excess. What I found fun was that the Warehouse and how it was split into section or zones. Another was the fact that they have 189 dock doors. This reminds me of a scene in the Disney movie Monsters Ink when they have all the moving doors. I think that the presentation was boring. It just had words with little illustration to show us what it looked like. The experience could be improved if we had a time slot that we could walk around and site see. Rather than being jammed in the room for 1.5 hours.

**WEEK 21 Learning Log** Step 1: How orders are taken is the first step. In this step we can receive orders in several different ways. An invoice is very specific description of what a customer is in need of. An invoice has the brand, quantity and anything else having to do with the order. For example, when Hershey Co. has an order in for the customer they need to be specific in what they want and how much of it like a case. Another example is email. It is simple people can reach the company by sending emails to purchase product. The only probably is someone has to respond to the request. The last way is fax. This method is interesting. You can send a slip of paper in a fax machine that sends it to different location as long as you have the right fax address. From there the paper will find its way to the location it was sent to and then the recipient will pick it up to fulfill the order. Step 2: This step has to do with the actual process of the product being paid for. The order management does several automatic tasks provided that the ATP can supply it. But the first part of the cycle is the sourcing. This finds out the basics of the order. Then it prices the order depending on how much it weights and number of units brought. Just as if you were buying groceries from the grocery store you would have to check it and then pay for whatever you are trying to purchase. But there is another part that some people forget is the checking of monetary limits. With the system they have they can easily check back with the spreadsheet. What an embarrassment it would be if you order pizza and came to find out you have no money to pay for the order. This is a smart machine to have because it can see what your limits are based on the value of the credit cards ECT. Step 3: Once all the goods made it through the purchase stage, it comes over to the “Management Check.” Here they make sure that there are no problems evident. This process is similar to the airport’s scanner. It can determine what your bag contains without opening it. Orders flow through the system as no touch. This means that the order is adequate enough to move on. But if there is a problem then the order then it is labeled as exception. When the exception is spotted then the worker will have to exercise the decision making skill. Some common errors could be pricing and item issues. When this happens it could be related to a personal experience like being over charged for admission. Now you have to find a way to resolve the whole dilemma of getting back the extra money you gave away. Step 4: Have you ever noticed how stockers put up product? They place the newer goods in the back. They do this because they want the consumers to take the older products so they don’t go bad. This process is called FIFA also know as” first in first allocated.” All these methods can be connected to any familiar experiencing in life. This one connects to the lines or waiting rooms we have that keep us civilized and orderly. The first to arrive is the first to be taken care of. As we know not everything falls into place perfectly all the time, there could be some kind of delay. Say if the shipment is stuck in traffic or caught a flat (taken from class) either Supply Planning or Customer Service has to relay the message to its customer or warehouse that we will have to set another appointment in the near future. Another option they could choose is to check other locations for the product and work from there. Step 5: Finally everything is complete except for this note that will be sent to the transportation planning in advance. If this doesn’t happen then there will be no shipment(s) made. But another check point before the truck leaves the lot is to make sure the truck is full as possible because the company doesn’t want to pay for air or waste space. And from here the goods are in the hands of the transporters. From here the customer can wait for the product that they have desired to order just like a restaurant you order your food and then wait and converse until the food arrives.

Warehousing, Order Management and Distribution all work together to be the back the scenes for the infamous Hershey Company. First, warehousing is where the product stays for storage. There, the workers keep everything neat and in order for when they receive a phone call or some form of contact. The phone caters the message, which in turn distributes the unit to the significant person calling. Like McDonalds, they wait until they have a customer that places an order from the drive thru. The employees then transfer that voice message to the computer and sends to the next stage in preparing the food. From there the employee would have to go in the refrigerator which probably has all the food in it and make it from that point on. Then he or she will put it on the checklist counter for someone else to handout. This is how warehousing, order management and distribution all work together.
 * Week 22 Learning Log **

Week of February 23, 2012 In 5 - 7 sentences, describe your impressions of PR and how it differs from advertising. Which method of communication (PR or Advertising) interests you the most? Why?

My impression of Public Relations was one of awe. It open my mind to another type of advertisment.They have the ability to put their views about and to maintain the repution of Her CO. The difference between advertisement and public relations is that adveritsments are trying to encourage people to tag along or join the company. But the public relations has everything to do with how people percieve the company. I think I would still stick with advertisements because Im more on the creative sign of things and PR, in my eyes makes me believe that Im taking care of something. Not saying that I wouldn't mind it but Im just realizing the kind of person I am and where I would feel more comfortable.

**Week of March 1st**
 * When I first looked to see that the topic for this week was Advertising I was really happy. My brain thinks creatively all the time. What I liked about Advertising was that they actually split the creative people and the analytical apart. This I think gives people more room to bounce thoughts off of one another. I also liked that they have the ability to have the message of the commercial be whatever they want as long as it positively shows Her. Co in a good light. All in all, I would probably do the creative side of advertising if I decided to go into it. I dont think that I would last or do the job very well if I was on the analytical advertising side.**