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I learned that a mission statement does not have to be long it just gets the point across about the overall job of the company or the business. I thought it was interesting to hear about the struggles that Borders was facing and that they had to close down their stores and let a huge portion of their employees go. Will we get to do any projects and things that will let us make our own mission and vision statements? ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍
 * __Week of August 15, 2011- Mission/Vision Statements__ **

**__Week of August, 2011-WEEK 2- St‍‍‍‍‍‍rategic Planning__**

This week I learned ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍more about SWOT analysis, because last year I learned the basics about how they are done, but this week I really got to find out the differences between internal and external parts of a company. I found it interesting that many businesses can find more threats and weakness, then strengths; and many missed opportunities were found. I really enjoyed learning about Victoria Secret in a new way and all it has to offer. One question that I still have on my mind are about the the Hershey companies, oversees businesses. What kind of opportunities are the people in other countries getting? For example, like health care, schooling, and other things.

**__Week of September 12, 2011-WEEK 4- Shareholder Value/ Finances__** This week I learned about assets and liabilities that a company can face. I learned that assets what a company owns and liablities are what a company owes. I found it very interesting that all companies make balance sheets to take control of their money and to make sure all their costs are covered and to see their overall profit. I found it interesting that on balance sheets, companies leave of the extra zeros on the end of the numbers. What the hershey companies assests and liablities? How own do they make balance sheets and who is in charge of making them?

**__Week of September 26, 2011-Week 6- Consumer Trends__** This week our class discussed consumer trends and the things that companies do to keep up with the changing trends that people are interest in. Businesses are up to date with the laest trends, will have a larger advantage, because they are appealing to customers in the most recent way. This week in class I learned that business really do take into account the statistics that prove where all the popular ages groups are that appeal to their products. For example, the Hershey company has a facebook and twitter, which are the two biggest ways to attract to large groups of people, especially when it comes to facebook. There are kids from middle school and adults from all ages on facebook right now. Also, companies make apps for all ages and there are children apps for all kinds of games, because more and more little kids are learning how to use the Ipad and Ipods. Companies can attract more money by these tactics, since kids will want their parents to buy them the real game of their own, because they enjoy the app so much. I found it interesting to learn that the Hershey company has an area in their company strictly for global trends. To see that companies, want to stay in the loop and remain in the customer eye is a good thing. Like for example, people still see Hershey bars and Twizzler commericals, which is the traditional way, but now we are seeing company ads on websites and advertisements before videos. It was cool to see the top 10 trends of 2011, and to see that technology is growing so vastly; it is hard to keep up with. Businesses that created apps for people to swipe their cards straight from their Ipods is brilliant. This week had to be the most interesting week, because all of the information that I gained from the speaker and from Mr.Bergman.

//.//  **__Week of October 3, 2011-Week 7- Market Reseacrch__** This week I learned alot about the importance of market research and how it effects the wealth of a business. Mr. Smith and Mr. Murphy, talked about the costs to run a commerical for specfic products. Also we talked about when there are classic commericals they keep playing them to deal with specfic seasons in relation to the customers enjoyment of the commericals. The classic kisses commerical during Christmas time is always brought back every year because customers find comfort in these seasonal commericals since they have been around for such a long time. I found it interesting that the Hershey company has a logic system when it comes to finding customers who try products and getting their ideas about the product and getting them to answer questions with thier honest opinions. Also when we found out their were words that people will and will stay to get the customers to try a product in advertising in a positve way. They do not discuss calories or anything but they record if the surveryors look at the back of the bag.

**__Week of October 10, 2011-Week 8- Market Analysis__** This week I learned alot about ways to sell products and how companies work very hard to appeal to customers. I learned that the Hershey company went to Changarrosto develop and find information about making and selling new products, but first they had to get background and survey people to see what they were into and what their likes and dislikes were. The Hershey company gathers alot of information about main distributiors of food and retail. They had to find the right places in the store and the correct shelves to put their products. I found it interesting that the number one product sold in Changarrotso is the Hershey's Cookies and Creme bar, which is my favorite Hershey product. Also Reese's were on the top six products and I really like those too. Americans could definitely relate in some kind of way with the people in Mexico.

**__Week of October 17, 2011-Week 9- Product Development__** This week in class we learned about product development and the steps it takes to bring a product to market and on the shelves

for customers to buy. I found it really interesting that the Hershey company makes energy drinks for people and that the sports industry for health and fitness is rapidly growing. Also I was surprised when the people were amazed that the Hershey label was on an energy drinks. I learned about the making of wrappers and covers of containers for products. I also learned about some products are leased out to other companies to put the Hershey name things.

__**Week of October 24, 2011- Week 10- Trial Production** **HAPPY HALLOWEEN!** __ This week I learned a lot about Edward Deming and his points to make businesses more successful and to help the employees become involved with the company. I did not attend the trip to the Hershey company on Thursday afternoon but I found out that the speaker discussed working the way from the bottom to top with expanding products. You can not make to many huge products and projects before handling the small ones first ot get an idea of how the process will work out later on when its more work and time. I found it interesting that Deming did so many things and so much education. He had alot of experiences in schooling and in universities as a professor to share and spread his wisdom.

**WEEK OF OCTOBER 31, 2011-Week 11-Branding!** I learned alot about the marketing department within the Hershey Company. I found out that there a specific marketing departments within company that works on the different products and they all work together to make the business more successful. I found it interesting that all the companies have some type of marekting statergy and plan to appeal to customers. They look at their target groups and work to find the best interest for the people that they are after.

‍‍‍‍‍‍‍‍‍‍‍‍‍‍**Week of December 5, 2011-** ** ‍‍‍‍‍‍‍‍‍‍‍‍‍‍Product Safety ** I found it interesting that people track the products that have been shipped previous within the same day or even earlier it just takes the tracking of the ID numbers that people can scan to find the information they need. People sometimes have to recall products if there is somthing can be harmful or deadly to the customers or consumers that use it. Fisher price had to recall childrens products numerous times and company had to take back over a million products. I learned that there needs to be extreme cleaning done for businesses and their product lines for the products to be in controlled environments and for customers to be safe and happy with the product.

**Week of December 12, 2011-Prodcut Components** I really enojyed myself at the Hershey Company yesterday, it was nice to actually be in the building and get the chance to see what the product components people actually do. I learned a lot about what goes into buying the key components at the right time and how the company decides on when it the right time to buy the things that they need for their products. They are always finding the right time ot buy: cocoa, sugar, almonds, nuts, and checking up on the dairy products. The company works with the team to get the job done and they are always watching the weather across the world, as well as the cost of the components they needs for their loved Hershey products.

** Week of January 9, 2012-Packaging ** I learned that packaging is not just about putting plastic around a product to protect it from the outside world. There is alot that goes into selling products and packaging has a large part of the process. They packaging company interacts with all the different departments in the Hershey company like: transportation, marketing and logistics. The packaging team works on the colors, techniques and all the over things that help the customers realize the products on shelves as soon as they walk in the aisle. I found it interesting that retail places have so many products that they sell and hold in their stores that they are in the process of demanding companies to make smaller packaging but keep the same number of products in the bags. The packaging company is always worknig to appeal to customers across the world so the product may not be in the same packages as what we see in the US when people go to Korea.

**Week of January 13, 2012-Product Planning** I learned about the planning and process that goes along with getting products to customers. I learned that the Hershey company has ten storage/ distrib. centers across the US and the one in Palmyra is the largest. I found it intesting that this groups had a job like no others because they control getting the products out ot the reatilers and customers. They need to have all the products that the company has ready to go for when I retailers asks for a certain amount of product they have it ready. Chocolate does not save that long so they need to forecast well enough to know when and how much product they need to have ready to go. I found it interesting that the Hershey company is a 6 billion dollar company and 1.6 comes from Reese products.

**Week of January 23, 2012-Warehousing**
 * This week was very interesing because I was unaware how important warehousing was to get the product to the customers and consumers. I did not realize the importance to mapping out a floor plan in a way that it was easier for employees to get the products packaged and shipped to the correct locations. I believe that the trip was fun in a way that we could get out of class and travel to another location to learn. I just thought the information was very important and helpful for understanding but the sitting there and just looking at a powerpoint was very hard to handle while trying to stay awake. I would improve this experience by making it way more hands on and interactive, because it made it hard to focus on. I learned a lot though about Hershey's way of working with another company to hold products in warehouses to join a team. Also I learned about the distrubution centers all across the US and Canada.**

Week of February 2, 2012-DC
 * Orders can be taken through different ways of communication. It can be done by phone, e-mail, fax, or with website connection. There are also software’s that can keep companies and businesses connected. The orders are taken and sourced for deciding the needed inventory and the price is decided. There is also phone call cases that are ordered and taken done the old fashion way. There is management cares and the no touch needed cases are when the product and packaged goods do not need to be touched and clear to proceed to be shipped. When there are exceptions that product has some kind of error or has been damaged and cannot be sent out to customers and retailers. ATP is a process that helps with management by exception, it helps with the packaged goods being sent and ordered. The transportation process is one of the most important parts because it ships out the product to the customers. Businesses start packaging up trucks 2 days before the truck is suppose to leave.**

**Week of February 7, 2012** Logistics and communication are just some of the key things that play a role in order management, warehousing, and distribution. There two themes help the company stay on top of the possible issues and problems by remaining organized and keeping to these themes to get the job done. Logistics is the system of getting things from point A to point B. In distribution, logistics is getting the product from the company to the customers and consumers. This means getting the product loaded and shipped n a reasonable time frame and in good condition to the potential buyers. In terms of warehousing, logistics is more making sure the area is set up in a way that no product is mixed up and hard to get to. The warehouse needs to have the product ready to go and not struggling to get the products from other parts from the company. It needs to stored and on pallets ready for travel and stored in a very organized way. Logistics effects order management because it is doing things in a way that is efficient and simple for the business to stay on top of things. Communication is another factor that goes into the planning of products and all the themes of a business. For warehousing communication is important because all the employees need to know exactly what the plan is to carry out products and where specific products are located across the floor plan. Communication is needed in distribution because truck drivers need to know exactly where that specific truck is going and the time that is needed for it to arrive at its destination.

Week of February 20, 2012-Public Relations Public Relations are more beneficial to spoken word of the company. It is a way to speak up for the business in a very professional way without posting things on social media sites and on video sites. The company can speak up so that the common informational news can tell the story of the company in a way is showing some positive light to the business. It gives the real story and it is not gossip or news that is untrue. It is all about the business and it really appealing so that the company looks good. Advertising is the way to get an audience to take action and it is appealing in color or brightness in some way. It is to attract people and then gets them to do something. I believe that a public relations position would be more interesting and enjoyable to me. I say that because I would find interest in speaking on behalf of a company as a whole and seeing the positive story told to people across the world. I like to write and that would be perfect for a public relations person.

**February 27, 2012-Advertising** I enjoyed advertising the most out of everything that we did so far this year. I say that because the job cause for a creative mind that is free to roam and work to make the company stronger and richer based off the appealing ideas that are thought up. I learned that it take about a year or so for a commerical to go through all the proper channels to put on TV. I was once in a commerical for the Hershey company and Milton Hershey School, during my 10th grade year. I could definitely see myself making advertising a career for myself, because of the great adveture there is. You can travel to shoot the commerical and work with people ot come with ideas. Also when it is all said and done, you can look on Tv and see that all your hard work paid off. I learned about all the ways to attract different target areas and I think that I could really make a living out of this career.

** Week: Week 25 - Product Placement **

I learned this week tha comanies really plan out where they are gonig to place products on the shelf adn how it will effect the way of catching the customers eye. People will make adecision in 60 seconds or less adn that is all the time you have to make things happen. We watched a video about how companies are expanding banking and cell phone use to get the people involved with keeping their money safe and using latest technology. I found it very interesting that businesses will work with retailers to find new ways to get products on shelves and into customers hands.