JJ

= Week of November 28, 2011 (Week 14- Special Events) =

====What did I do in class today (or this week)? This week in class I learned about ted talks and special events and created a powerpoint on a special event that we had to create for Hershey's new product. Ted talks are basically powerpoints without words on them. The speaker this week talked to us about event marketing, thats when you market outside of the general retail location (ex.tailgate party). I found creating special events can be entertaining, you can make partnerships, create events, and sponser movies,teams, etc. I thought on how companies like hershey choose who they partner with and how they talk them into signing a contract? Another question I had was who come up with these ideas? Is it a team? ==== = = = = = Week of December 5, 2011 (Week 15- Product Safety) =


 * What did I learn in class this week? **I learned that product recalls can cause a company many issues, financial and legal. Hershey dealt with this when their 5oz. bags of almond joy pieces were recalled for have metal inside the candy. Mattel dealt with a recall with the Tickle Me Elmo doll in 2007, it had high levels of lead pant causing children to become sick. ** What did I find interesting? **I found that when a company makes a recall they can track down the truck before it gets to the store and before they face any legal trouble. I also found that when something needs to be recalled that company must actually contact a lot of organizations to let the public know what is happening.

= Week of Jan.6th, 2012 (Week 17- Product componets) =

**What did I learn in class this week?** I learned that product packaging can make or break your sales on a product. A package should have many componets that vary from design to protection. Your package is what holds the product from the maker to the seller. I learned that companies are willing to pay top dollar to teams and firms that are good at packaging. **What did I find interesting?** I found that companies are starting to go out of the "norm" for their packages. Hershey made their kisses package in china in the shape of a Hershey's kiss. Some companies are making eco-friendly boxes and tech-friendly packages. They make the package to suit the customer.

= Week of Jan.9th, 2012 (Week 18- Product planning) =

**What did I learn in class this week?** I learned about product planning this week, I learned that product planning has a lot to do with budgets and timing. If they need to make a certain product that has to be delievered by a certain time the have to work around it and make it happen. I learned that theres in store managers and they work within the warehouses. **What did I find interesting? I found that Hershey is a 6 billion dollar company & that 1.3 Billion dollars come from reese's alone.**

= Week of Jan.15th, 2012 (Week 19- Product production) =

**What did I learn in class this week?** I learned that the hershey co. has departments for every aspect of the work force. For example Mr.Johnson has a personal nurse taht works especially for him below his office. **What did I find interesting?** I found that the reese's plant makes 25 million reese cups and 9 million kit kats a day.

= = = Week of Jan.23rd, 2012 (Week 20 -Warehousing) =


 * What did I learn in class this week? ** I learned about warehousing this week. A warehouse is just more than a place where you store products; there are certain strategies when managing a warehouse. What was fun? Some of the fun parts of this week were when we made the posters and went around and taught each other different types of logic. What was boring? The presentation yesterday was boring. How would you improve the experience? Explain Even though I stayed awake I feel as though we should be required to fill out an activity sheet to keep us awake and involved. We could have actually toured the plant instead of sitting in a conference room. The chairs were too comfortable and we could easily fall asleep in them. ** What did I find interesting? ** That with twizzlers you can get an extra 3 months of shelf life on them when they are stored at 40 degrees.

= Week of Jan.30, 2012 (Week 21 - Order Management) = = =

This week I learned about Order Management. Order Management is a process that involves planning, efficiency, and decision making. The 1st step of order management is "How orders are taken". This means how you order the product you are trying to stock/re-stock. Orders of products can be taken via phone, internet, e-mail, or by making an appointment and stopping in. You can call and tell them which product you would like to purchase, you can also purchase through e-mail. With programs like EDI it allows you to be able to buy products on the internet and contact your supplier. The oldest of ordering is by stopping in and telling them in person. The next step of order management is "Order Entry". At order entry, the order management system automatically checks sources, prices, and checks credit limits. The order entry process gets entered into the computer system were it waits to be processed. For example, you could send a company a Microsoft Excel spreadsheet detailing what you need to purchase. The 3rd step of order management is "Management by Exception". Orders flow through the system automatically as "no touch" orders. However, if there are ‘exceptions’ such as price errors, item status issues, or special requirements, the order will stop and Customer Service must resolve all order exceptions. The next step in order management is "ATP". ATP is a complex process and can be another ‘exception’. It is based on FIFA within a set period of time, considering complexity and production capacity. This varies by item and season. Supply Planning and Customer Service work hand and hand to resolve inventory issues. The 5th and final step is "Transportation". When all order exceptions are clear, the system sends a delivery note to the transportation planning system. Transportation planning begins 48 hours prior to shipping to prevent mix,

Week of Feb.6th 2012 (Week 22 - Distribution)

====For the last three weeks I’ve learned all about the launch and how to get your product from point A to point B by using warehousing, order management, and distribution. Two themes that I’ve seen during these weeks are transportation and communication. Transportation is always a key component when launching a product. When dealing with warehousing you need to get the product from the manufacturer to the ware house and from the warehouse to the customer. You need certain things for transportation for example a driver, insurance and gas. In warehousing if there is no transportation all the products would still be at the manufacturing plant. It also deals with communication because you need a invoice to tell you how many orders need to be shipped and where they need to be shipped to. Order Management is also related to communication because this is actually how you place your order whether it is by making calls, appointments, or even dropping in to the company. After that, distribution uses transportation and communication. The truck drivers have to log where they are and how give an estimate on how long it will take them to finish the job. It also requires transportation because this is when your product is being distributed after the customer has placed an order. This is how transportation and communication play an important theme in launching a product. ====

Week of Feb.20th 2012 (Week 23 - Public Relations)

====For the past week we've dealt with public relations. To me public relations seem to take up time, your hours always seem to vary depending on the project that you is working on. Public relations is dealing with a brand or company, it’s when you try to make the company look as good as possible for the public. It sometimes may be confused as advertising but the difference is that Public Relations offers effective two-way communication whereas advertising only gets the message out. Advertising is more of a commercial based industry where you are trying to market a product to a certain audience. Brand product public relations interest me the most because it’s more of the fancy side of public relations, where you see the celebrities and plan events.====

Week of Feb.27th 2012 (Week 24 - Advertising)

During this week we dealt with one of my favorite topics, advertising. Advertising seems like a lot of work but if you’re good at it, your work is cut out for you. There are different types of advertising and different sides to them as well. There is a creative side to it; they call this side the zoo because there are a bunch of artistic in one confined area. They have a part that looks for talent, they have a part that deals with the times it comes on screen. I would love to take a job in advertisement because it seems like a fun job, I would like to see ad's of my own on the T.V and I feel that I am a creative person and that would go hand in hand with the job description.

= Week 25 - Product Placement =

This week we learned about product placement. This was a very interesting unit because I learned a lot about peoples shopping habits. Like how adults are attracted to earthy colored cereal boxes on the top shelf because that is in their line of vision. Or how kids are attracted to neon boxes on the waist level shelves because they are normally in the carts. We even learned about “the golden zone” this refers to the middle of the box, its where most people tend to look at first. I would like to know what has been the best selling aisle in a supermarket and why?